Take Mark Rae (a figurehead of the UKs soul/hip hop music scene, formally of Rae & Christian) and Rhys Adams (groove hound producer/writer DJ extraordinaire), send them to Jamaica and the result is Yes King.

Yes King shuffle pieces of hip hop, dancehall, disco, ragga and ska to craft a truly textured and smoking good sound that is laid down on their new album ‘Rock This World’. Rooted in Jamaica, the sound retains a strong London vibe and creates a new atmosphere for the dance floor. Just ask the peeps behind Auckland’s famous Turnaround parties for more details…

The New Zealand album edition features the Yes King remix of Shake by Emptyheads feat. Dynamite MC, which recently rocked dance floors and radio waves from NZ’s George FM to the UK’s BBC Radio One.

Also released in early June: a world first - the ‘Album Tee’! Loop in conjunction with Huffer, and Amplifier are proud release Yes King – the album tee. A unique code is printed on the swing tag of each Yes King tee, which will allow the customer free access to download the entire Yes King album 'Rock This World'. The ‘Album Tee’ is very limited so get yours from LOOPshop, Huffer outlets or Real Groovy now!

Mark Rae burst onto the UK music scene with his first production duo, Rae & Christian. At the same time he founded his former label and record shop, Grand Central Records and Manchester’s Fat City.

When it came time for Mark’s follow up LP, INTO THE DEPTHS, Mark collaborated with Rhys Adams (aka Frankie Valley), who remixed Rae’s ‘Candystripe’ and their production/writing collaboration was cemented.

In 2004, the pair was producing the album TWO CULTURE CLASH for Wall of Sound. Shortly thereafter, they went to Jamaica to record with local Jamaican vocalists. These sessions left Mark and Rhys with the makings of the heart and soul of the Yes King sound; blending old and new, using live instruments and crunchy hip hop/R&B/reggae beats.

The album also features an eclectic array of guest vocalists including Ayak (2004 Prince’s Trust Urban Music Award Winner); Dawn Penn (vocalist on dancehall classic ‘No, No, No’); Veba; Tor (described by Ras Kwame as "One of the sickest lyricists the UK has to offer"); Mystro; Kenny Knots; Sweetie Irie; Baby Chann (member of legendary UK bashment crew Suncycle); Prezident Brown (Jamaica’s Hi Power Soundsystem) and Pete Simpson.

While recording the album, artists would greet the Duo with “Yes King” (a traditional Jamaican greeting). Mark and Rhys felt the saying captured the essence of the project, and settled on Yes King for the name of the group. Dawn Penn’s track, ROCK THIS WORLD, set the tone for the album and thus, the title.

The album was completed in Ladbroke Grove and features the iconic Trellick Tower as the cover art. An area in London synonymous with Jamaican music, Mark Rae, Mystro and Sweetie Irie have all lived in the Ladbroke Grove area at some point in their lives.